The founder of the Modern Olympic Movement, Pierre de Coubertin saw the Olympics as a way to develop a set of universal principles or values that could be applied not only to sport but to education and society. The Energize project is exploring the Olympic values of Respect, Excellence and Friendship to see how these values are lived out in the Clubs and wider community.
The project is working at all levels from the management committees, the trainers and members of all ages. Through a series of art and media related sessions participants will help to contribute to a multimedia installation of work that can be experienced on the opening weekend of the Olympics in 2012. This will tie into Wakefield Council's 'save the day' celebrations of the Olympics. The project will come together in March 2012 with a local launch.
Kinsley Primary School will produce a 3 minute film as a trailer to Energize and to help promote the Olympics and the project.
The work being produced through Energize will leave an exciting legacy of film and multimedia that captures contemporary thinking reflecting social attitudes of our time leading up to the Olympics. It is relevant, compelling and engaging to audiences immediately, but its poignancy and impact will become more significant as time passes.